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Minutes: The One with the Tamales (12/07/2011)

December 8, 2011

President Joe Weiland called the meeting to order.

Invocation: Ed Fleming
Pledge: E. Russell Smith
Raffle: Chris Baxter — $50 to Ca Dario, but we’ll save it for another week because we don’t have raffle tickets

Visiting Rotarians: Walt Stephens, Jennifer Goddard-Combs
Guests: Amy Clemens, Chris Tucker, Patricia Bramhall, Zoe Guess, Dolores Johnson

Club Announcements:

  • Diana Cecala reminded us that the club holiday party is this Saturday, Dec. 10. Please RSVP via the evite ASAP, whether you are saying yes or no. If you can’t figure out how to RSVP digitally, just tell Dana Goba. Gift exchange can be funny or nice. One gift per couple that is under $20. Also bring a bottle of wine.
  • Last weekend, our Salvation Army bell ringing raised $456.23, bringing us to nearly $1,000 so far this season. Don Bennett said thank you to everyone who rang the bell so far. We need a few more volunteers on Dec. 17 from 10-12 and 4-5. Our post is by the backdoor of Nordstrom.
  • Julie Joy Stilwell passed the singing, jingling hat to collect tips for the staff of the Santa Barbara Club.
  • Walt Stephens invited club members to help decorate Rotary’s Rose Parade float — inching toward the end of polio — or to contribute to it financially. This year the work day is New Year’s Eve, and you won’t miss partying because they will party on the bus down and party on the ride home. The group will also work on the City of Hope float. To volunteer, contact Walt Stephens. For $35, you get bus transportation to and from Pasadena, food throughout the day and hours of fun.

President’s Announcements:

  • The Symposium to End Poverty Sustainably, STEPS, will be Jan. 28 at UCSB. Bill Boyd is the coordinator for our club.
  • Standup board meeting immediately following this meeting.
  • There were two rendezvous events last night — Bill Abel at Wildcat and a small crew at Arch Rock Fish. Guests Amy and Dolores attended.
  • December 28 will be dark. No meeting.
  • Anniversaries and birthdays — Ukelele group performed at Burt‘s surprise birthday. Today’s acronym: ROMEO, really old men eating out. The club sang happy birthday to Burt to celebrate his 80th.
  • Rotary Lunch Lottery: new pair is Graham Guess and Karen Kawaguchi
  • Pay and tell highlight: On Sunday at 2,  the Prime Time band will perform for free at San Marcos High auditorium. Go see Don Bennett.

Program: “Are you keeping up with your clients and competition?” Patricia Ramhall, owner of Tydack Consulting Services, teaches the club about social media.

  • Surfing the Internet can help your brain and prevent dementia.
  • Once you launch a Facebook, Twitter or LinkedIn presence, maintain it. It’s not only important to keep content fresh, but also to improve your search ranking.
  • How big is social media? There are 800 million active users on Facebook. YouTube is second largest search engine behind Google. Twitter gets more than a billion tweets every week.
  • Why bother? Social Media amplifies the effect of word of mouth and has massive reach far beyond print media.
  • Examples: (1) Resume on YouTube – look up Graeme Anthony CVIV. (2)  Playful product videos like “Will it blend?” and Cree melting chocolate bunnies with incandescent versus LED lights. Being a little absurd has impact.
  • Blog. You control the content. Corporate blogging is a modern day suggestion box for internal use.
  • On Facebook and Twitter, listen to what others say about your company and respond: thank, apologize, be friendly
  • Try to get more than 500 connections on LinkedIn for added benefits. Join groups. Make posts to mini blog.
  • Link back and forth between website, Facebook, Twitter, LinkedIn
  • Claim your brand name before other people do on all services — even if you don’t actively use it.
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