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Minutes: Word Crimes (08/27/2014)

August 30, 2014

Invocation: Gillian Amery

Flag Pledge: Chris Baxter

Raffle: Ken Beisser brought a $50 gift certificate to Petro’s

Sgt. At Arms: Bruce Belfiore

Guests: Judy Webley 

Announcements:

  • E. Russell Smith said about 400 people attended the Jan Lindsay Celebration of Life. Luz Maria Ortiz Smith was one of the speakers.
  • District Governor’s Special Recognition: Karen Kawaguchi was serving as the Executive Assistant Governor for region 3 of District 5240 and helped with the district tropical shirts as chair of “Do Good, Look Good.” Luz Maria Ortiz Smith was the District Rotary Foundation Committee Chair 2013-2015. She was also very involved with Seminars and District Diplomacy
  • Lucille Ramirez announced next week’s duties: Greeters: Kimberly Coley and Steve Boehm; Invocation: Scott Burns; Flag Pledge: Diana Cecala; Raffle: Andrew Chung; Sgt. At Arms: Suzy Cobb
  • In honor of our speaker, Dana played Weird Al’s Word Crimes.
  • Kimberly Horn provided an update on fundraising.
    (1) For the Fiddlers’ Festival, each club member is asked to sell 10 tickets. Tickets are $20 general admission, free for 17 and under, students with ID and seniors are $15. She prepared a sponsorship packet for people to present to potential supporters. Sponsorships and advertising are available. We’re also looking for gifts in kind, such as food, raffle prizes, etc.
    (2) Our club’s new fundraiser is a drawing for a One-Week Dream Vacation in beautiful Santa Barbara, California (Value TBD). The package may include: accommodations, meals, activities like kayaking, paddle boarding, hiking, horse back riding, wine tasting, etc. The goal is to raise $15,000. We will extend outreach beyond Santa Barbara – other states / countries by targeting out of state friends / family and other Rotary clubs.  We will increase the convenience of donating with an online portal that friends / family can buy tickets on or just donate. We also want to increase awareness of the Rotary Club of Santa Barbara Sunrise and all that our club has to offer. Tickets will be $50.00 each. What we will need from you: Reach out to friends / family / local contacts to get donations for the package. The value of the package should make spending $50 seem like the best deal in the world. Once we have it, send the website link to friends / family – local and non local. Talk about the fundraiser to anyone who will listen! The plan is still in formative stages. The committee is still working out plenty of details – what’s in the prize package, advertising costs, legal conditions. Ideas and help are welcome.
    Comments from club: Think about odds. Will there be a ticket maximum? Advertise in Rotarian? Think about legal complications.
  • Judy Webley won the raffle.
  • Pay and Tell with Sgt. At Arms with Bruce Belfiore.

Program: Bill Boyd introduced Public Relations Director  Liz Alves — “Publicity, the Easy Ways and the Difficult Ways.”

[Editor’s note: Since the speaker wasn’t taking minutes, here are the high-level takeaways.]

  • Word of mouth is still one of the most powerful marketing tools we have. Please use it.
  • Even just mentioning Rotary or an event helps. It doesn’t always had to be a direct ask. Your goals are to start a conversation, spam curiosity, and share information. 
  • You can do “word of mouth” without opening your mouth — wearing Rotary  clothes or accessories, putting a bumper sticker on your car, leaving Fiddlers’ tickets visible on your office desk. 
  • This week’s challenge: Try dropping Rotary and/or the Fiddlers’ Festival into conversations. See what happens. Experiment and find out what works best.
  • When the media looks for news, it’s looking for these qualities in a story: prominence, consequence, timeliness, proximity, rarity, conflict
  • Know your audience. We do this intuitively with children — simplifying our vocabulary, changing our tone, talking about topics relevant to them. We don’t always do it when we communicate formally. Think about what your audience wants/needs to know — not just what you want to tell them.
  • The Club will donate 15 dictionaries to local 3rd graders in honor of the speaker. 

Thank you for being weird.

 

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